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This series of three ads is featured on the firm’s web site and print versions have appeared in publications such as the Asheville Citizen-Times, Western Carolina Business Journal, and WNC magazine since mid-2007. Law is a serious business, but getting people’s attention about their need for legal services need not be. Within McGuire, Wood & Bissette’s many offerings in terms of services offered and industries served, there is one simple constant: sound legal advice and consultation serve as the best preventative medicine. Everyone can relate: an ounce of prevention is worth a pound of cure. These ads reflect the commitment that the firm’s attorneys have to serve their clients well, and to make business (for everybody) better, and smoother, in the long run. The campaign was developed jointly through the original ideas of the firm’s attorneys and staff, plus Elly Wells and Big Bridge, two creative service companies in Asheville.
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